“Stop the lies” is a WHO anti-smoking campaign seeking to raise awareness about the tobacco industry’s interference in public health policy and its effect on young people.
Launched by the World Health Organization (WHO) on 16 November 2023, the “Stop the lies” campaign aims to protect young people from the tobacco industry, while also exposing ways in which the industry interferes and manipulates public health policies around the world.Source
As the tobacco industry uses various tactics to recruit new and young users, “Stop the lies” places strong emphasis on empowering the voices of young people to counter the tobacco industry’s manipulative tactics.Source
The campaign is primarily led by a promotional video, “Tobacco Industry Lies“, which demonstrates various ways in which the tobacco industry spreads misinformation regarding the impact of smoking and vaping tobacco products. The video was published across all major social media networks, and includes a 9:16 aspect ratio version for viewing on mobile devices. The campaign also includes a campaign landing page, which acts as the yearly extension of WHO’s #TobaccoExposed campaign.
“Stop the lies” messaging extends upon the WHO’s global anti-tobacco #TobaccoExposed campaign, which was launched on World No Tobacco Day, 31 May 2020. #TobaccoExposed is an ongoing youth-focused campaign that seeks to counter the aggressive and manipulative tactics used by the tobacco industry to win over young people.Source
Since its launch in 2020, the WHO has posted numerous #TobaccoExposed campaignvideos and graphics across social media channels, including for its World No Tobacco Day 2021, 2022 and 2023 campaigns.
Tobacco products kill over 8 million people every year. The industry is targeting youth to replace people that their products are killing so they can make a killing in profits 💰 📈.
— World Health Organization (WHO) (@WHO) May 30, 2020
“WHO stands with young people globally who have demanded governments protect them against a deadly industry that targets them with new harmful products while outright lying about the health impacts. We call on all countries to safeguard health policies from this deadly industry by not letting them have a seat at the policy-making table.”
– Dr Ruediger Krech, WHO Director of Health Promotion [Source WHO]
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She Conquers
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South Africa
2016-2019
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