Take a Step

Take A Step is a youth-designed campaign aiming to promote mental health and reduce youth suicide among young Indigenous Australians.

Overview

Category
Mental health

Country
Australia

Organization
headspace

Start Year
2021-current

Status
Ongoing

Target Audience
Indigenous adolescents

Website
https://bit.ly/3tb2jWn

Pat Grossmann

09 Jan 2022

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Background

Launched in August 2021 in partnership with Aboriginal and Torres Strait Islander community members from across Australia, Take A Step encourages young people in Aboriginal and Torres Strait Islander communities to recognize when and how they can access mental health support. The campaign’s primary landing page provides a number of resources to help Indigenous youth identify and strengthen their social and emotional wellbeing.  The campaign will also feature a number of national TV, radio and cinema advertisements.

Take A Step draws heavily on ideas and images from traditional Aboriginal and Torres Strait Islander culture, including connections to spirit, ancestors, culture and country. 

The campaign was developed by headspace – the National Youthl health Foundation – and five young Aboriginal people. Take A Step took inspiration and learnings from Yarn Safe, the first youth-led national Aboriginal and Torres Strait Islander mental health campaign launched by headspace in 2015.

“Take a Step will help young Indigenous Australians recognize and overcome mental health challenges. It has been designed by young Indigenous Australians for young Indigenous Australians – that’s why this campaign is so important.”

Ken Wyatt, Minister for Indigenous Australians
[Source: www.indigenous.gov.au]

Implementation and funding

Take a Step is an initiative of headspace and funded by the Australian Government Department of Health.

Ad and collateral examples

Image source: www.headspace.org.au
Image source: www.headspace.com.au

On social media

Resources

Additional resources are avaible on the Take a Step website: https://headspace.org.au/headspace-centres/bunbury/take-a-step-headspace-campaign.

In the news

  • Headspace campaign helping mob to ‘take a step’ toward better mental health – Link
  • Young Indigenous Australians “Take a Step” for Mental Health – Link

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