PrEP4Youth

Pat Grossmann

24 Sep 2021

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Background

PrEP4Youth launched in July 2019 with the goal of creating awareness about PrEP as well as promote “pride and power in relation to HIV prevention” among young people in South Africa. The campaign followed South Africa’s approval of PrEP in 2017.

The campaign includes five full-production videos on the topics of HIV testing, combination prevention, PrEP side effects, PrEP stigma, and PrEP adherence. The videos features nationally recognized actresses from the MTV Shuga: Down South series, and combined positive dialogue with colorful imagery and effects.

The videos were syndicated across multiple social media platforms through multiple accounts, including popular radio station Vuma FM, South Africa Department of Health’s “My PrEP” campaign channels, and through Wits Reproductive Health and HIV Institute (Wits RHI).

Implementation and funding

PrEP4Youth was implemented by the Options Consortium in partnership withthe South African National Department of Health, which received funding through USAID and PEPFAR. Video production and distribution included resources from WITS RHI and MTV Shuga.

Results

On social media channels, the videos collectively received over 20,000 of views with positive engagement among audiences.

Videos

Active social media channels

Resources

Resources are available on the PrEP Watch PrEP4Youth webpage: www.prepwatch.org/prep4youth.

Comments

2 Comments

Arielle May 14th, 2023

I was raped by two males by number one a twenty five year old man then a few months later a fifteen years old

Patrick_Grossmann May 20th, 2023

Hi Arielle. Very sorry you had to go through such a terrible experience. Just know that you are not alone and support is available. Please make sure you reach out for support through your family and friends, your local police, or support organizations such as Rape Crisis in South Africa or Mirabel Centre in Nigeria.

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